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Affiliate Marketing

ZenSports Partners with Paysafe’s Income Access for Upcoming Affiliate Programme – European Gaming Industry News

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ZenSports, a mobile peer-to-peer (P2P) sports-betting marketplace with a focus on the international market, has announced a new partnership with Income Access, Paysafe’s marketing technology and services provider. Building on ZenSports’ existing partnership with Paysafe’s Skrill digital wallet, the new deal will see ZenSports launch an affiliate programme on the Income Access affiliate marketing platform, while leveraging its in-house affiliate team and network.

Launched in March 2019, ZenSports is accessible through a native mobile app that enables bettors to create real-money sports wagers that can be accepted by other users within the brand’s mobile marketplace. By implementing a penalty and reward system that requires everyone to act in good faith, ZenSports has created a decentralised marketplace that eliminates the role of the bookmaker and ensures a transparent, trustworthy environment for betting on sports. The innovative design allows ZenSports to charge 50% to 90% lower fees than traditional sportsbooks.

Downloadable via the App Store (iOS) and company website (Android), ZenSports’ mobile-first approach reflects its commitment to becoming the sports-betting product of the future for key audiences, including the millennial demographic. ZenSports also features its own cryptocurrency utility token called SPORTS, which customers can use to place bets, pay discounted betting fees, and earn rewards as part of a loyalty and rewards programme.

To further diversify its payments offering and strengthen its overall brand, ZenSports integrated Paysafe’s Skrill digital wallet in July 2019.

Going forward, ZenSports’ unique product offering will benefit from resources made available through its expanded Paysafe partnership and, more specifically, its integration with the Income Access Network and guidance received from the provider’s in-house team of affiliate marketing experts. The network and affiliate team each leverage the Income Access platform’s full suite of tracking and reporting tools, which support performance-based marketing decisions.

Available to international bettors outside the United States, ZenSports currently supports wagering on soccer, basketball, American football (NFL games), MMA, eSports, and more. A comprehensive list of all available leagues can be found on the ZenSports website.

Mark Thomas, CEO and co-founder at ZenSports, said: “We are thrilled to have the opportunity to partner with Income Access. They have an incredible network of affiliates that we know will love to use and promote our product. Their team has been instrumental in helping set up ZenSports for a successful launch in the coming weeks.”

Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “Partnering with an internationally recognised brand like ZenSports is very exciting for Income Access and we look forward to supporting the growth of its unique product offering. We’re very much looking forward to the forthcoming programme launch and building on ZenSports’ existing business relationship with our Skrill sister brand.”

Categories
Affiliate Marketing

2020 Complete Marketing Research For Affiliate Marketing Tracking Software Market By Growth Opportunities, Demand, Production, Statement – Owned

Global Affiliate Marketing Tracking Software Market Report defines the vital growth factors, opportunities and market segment of top players during the forecast period from 2020 to 2026. The report Affiliate Marketing Tracking Software Market offers a complete market outlook and development rate during the past, present, and the forecast period, with concise study, Affiliate Marketing Tracking Software Market effectively defines the market value, volume, price trend, and development opportunities. The comprehensive, versatile and up-to-date information on Affiliate Marketing Tracking Software Market is provided in this report. Further, the report also takes into account the impact of the Corona Pandemic on the Affiliate Marketing Tracking Software Market.

The latest research report on Affiliate Marketing Tracking Software Market encompasses a detailed compilation of this industry, and a creditable overview of its segmentation. In short, the study incorporates a generic overview of the Affiliate Marketing Tracking Software Market based on its current status and market size, in terms of volume and returns. The study also comprises a summary of important data considering the geographical terrain of the industry as well as the industry players that seem to have achieved a powerful status across the Affiliate Marketing Tracking Software Market.

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Major prime key manufactures enclosed within the report alongside Market Share, Stock Determinations and Figures, Contact information, Sales, Capacity, Production, Price, Cost, Revenue and Business Profiles are (Click Inc, Everflow, LinkTrust, Hitpath, Impact Radius, HasOffers, CAKE, Post Affiliate Pro, Voluum,).

The main objective of the Affiliate Marketing Tracking Software industry report is to Supply Key Insights on Competition Positioning, Current Trends, Market Potential, Growth Rates, and Alternative Relevant Statistics.

Affiliate Marketing Tracking Software Market By Capability, Production and Share By Manufacturers, Top 3 and Top 5 Manufacturers,Affiliate Marketing Tracking Software Market Share of Manufacturers, Revenue and Share By Manufacturers, Producing Base Distribution, Sales Area, Product Kind, Market Competitive Scenario And Trends, Market Concentration Rate.

Later, the report gives detailed analysis about the major factors fuelling the expansion of Affiliate Marketing Tracking Software Market in the coming years. Some of the major factors driving the growth of Affiliate Marketing Tracking Software Market are-

  • Buyers
  • Suppliers
  • Investors
  • End User Industry

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Affiliate Marketing Tracking Software Market: Regional analysis includes:

  • Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
  • Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
  • North America (the United States, Mexico, and Canada.)
  • South America (Brazil etc.)
  • The Middle East and Africa (GCC Countries and Egypt.)

Moving forward, the researched report gives details about the strategies applied by companies as well as new entrants to expand its presence in the market.

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, Affiliate Marketing Tracking Software market share and growth rate of Affiliate Marketing Tracking Software for each application, including-

  • Large Enterprises
  • Application C

On the basis of product, this report displays the sales volume, revenue (Million USD), product price, Affiliate Marketing Tracking Software market share and growth rate of each type, primarily split into-

  • Cloud-based
  • On-premises

The market study report also fragments the market on basis regions and sub regions. Furthermore, discusses the contribution of major regions that are likely to influence the market in the coming years.

Key Questions Answered in the Report:-

  1. What is the estimated growth rate of the market in the course of forecast period?
  2. Which segment holds major share in the expansion of Affiliate Marketing Tracking Software Market?
  3. Which region can be the most prominent contributor for market expansion in coming years?
  4. What strategies are applied by the leading companies to set stronghold in the Affiliate Marketing Tracking Software Market?
  5. What are the areas of major investment by the players in the market?
  6. What are the restraining factors for growth of market in specific sector?
  7. What are the latest government policies fuelling the growth of Affiliate Marketing Tracking Software Market?
  8. How market is being effected by macroeconomic shifts of a particular region?
  9. Which technological advancements will bring innovation in the Affiliate Marketing Tracking Software Market?
  10. Which end user segment will dominate the Affiliate Marketing Tracking Software Market?

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Some of the Major Highlights of TOC covers:

  • Affiliate Marketing Tracking Software Regional Market Analysis
  • Affiliate Marketing Tracking Software Production by Regions
  • Global Affiliate Marketing Tracking Software Production by Regions
  • Global Affiliate Marketing Tracking Software Revenue by Regions
  • Affiliate Marketing Tracking Software Consumption by Regions
  • Affiliate Marketing Tracking Software Segment Market Analysis (by Type)
  • Global Affiliate Marketing Tracking Software Production by Type
  • Global Affiliate Marketing Tracking Software Revenue by Type
  • Affiliate Marketing Tracking Software Price by Type
  • Affiliate Marketing Tracking Software Segment Market Analysis (by Application)
  • Global Affiliate Marketing Tracking Software Consumption by Application
  • Global Affiliate Marketing Tracking Software Consumption Market Share by Application (2015-2020)
  • Affiliate Marketing Tracking Software Major Manufacturers Analysis
  • Affiliate Marketing Tracking Software Production Sites and Area Served
  • Product Introduction, Application and Specification
  • Affiliate Marketing Tracking Software Production, Revenue, Ex-factory Price and Gross Margin (2015-2020)
  • Main Business and Markets Served


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Affiliate Marketing

Misleading marketing falls on Rightlander.com’s radar – Casino Beats

Affiliate compliance provider Rightlander.com has launched its new ‘Radar’ service, which is aimed at identifying and monitoring misleading messages behind paywalls. 

The introduction comes as the firm asserts that “tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content”.

As increased regulatory scrutiny is placed upon the UK regarding misleading marketing, Rightlander comments that one of the areas that has caused concern and is among the hardest to police is that of subscription content.

In response to the aforementioned concerns, the firm has introduced Rightlander Radar, available to igaming operators from this month, to identify and monitor private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. 

The service has been designed to provide an extra layer of analysis to affiliate compliance processes and is said to require minimal time to manage.

Furthermore, the new service will also encompass the investigation of emergency regulatory issues, such as the recent COVID-19 measures and the activity around affiliate marketing to self-excluded players which has been the subject of regulator notices to operators.  

Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered.  

Ian Sims, founder of Rightlander, explained: “The ASA recently published a ruling against an affiliate in the igaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email. 

“Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk. 

“This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”

Categories
Affiliate Marketing

Global Affiliate Marketing Platform Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2026 – My Amazon Echo

The global Affiliate Marketing Platform market 2020 report is a research document that comprises of comprehensive data which boosts and helps the appraisal of every aspect of the Affiliate Marketing Platform businesses. It deploys an overview of the baseline and structure of the Affiliate Marketing Platform market, which summarizes its beneficial or prohibitive aspects liable for regional and global evolution. It outlines the ongoing trends and position of Affiliate Marketing Platform by thoroughly probing several manufacturers, associations, suppliers, organizations, and industries under the Affiliate Marketing Platform market.

Apart from this, the global Affiliate Marketing Platform Market 2020 report provides crucial particulars regarding the categorization, assessed growth trends, distribution network, economical or commercial terms, and many other vital elements related to the Affiliate Marketing Platform. Rapidly increasing spendable income and innovative products offered by manufacturers are expected to boost Affiliate Marketing Platform industry over the forecast interval. A vast and growing client base of the Affiliate Marketing Platform industry creates an opportunity for producers to serve to a significant market and make money.

Synopsis Of Affiliate Marketing Platform

This report considers the Affiliate Marketing Platform scope (volume and value) by rivals, regions, product categories, and end-users, previous data, and forecast data. The document also examines the international market competition perspective, leading players in the market, and ongoing trends. It even highlights forthcoming opportunities and challenges, ambiguities and import obstructions, sales lines, and vendors. The research document further estimates the Affiliate Marketing Platform growth scale as well as forthcoming trends worldwide. Even more, it separates Affiliate Marketing Platform starting from type to purpose and from comprehensive analysis to key market players and predictions.

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Topmost Manufacturers:

AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, Leadpages, StudioPress, CJ Affiliate, Bluehost, ConvertKit, MaxBounty, Google, Chitika, MaxBounty, Tradedoubler

Worldwide Affiliate Marketing Platform Market Split By Type:

CPS
CPA
CPC

Global Affiliate Marketing Platform Market Split By Application:

Marketers
Publishers

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Competitive Environment and Affiliate Marketing Platform Market Fragmentation:

The report focuses on competitors dominating the sector and outlining Affiliate Marketing Platform company profile. The analysis relies on SWOT analysis to reveal the competitive environment of the market throughout the world. Even more, the report includes analysis of current Affiliate Marketing Platform development, market shares, syndicates and grade of investments with other Affiliate Marketing Platform chief companies, financial agreements affecting the Affiliate Marketing Platform market.

Geographically, this document is segmented into different chief territories, containing profits, sales, growth rate and market share (percent) of Affiliate Marketing Platform in the areas listed below,

South America & including countries
The Middle East and Africa
North America
Europe
Asia-Pacific.
& included countries.

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How will the report assist your business to grow

1. The document offers statistical data about the value (US doller) and size (units) for the worldwide Affiliate Marketing Platform industry between 2019 to 2028.
2. The report also traces the leading market rivals that will create and influence the Affiliate Marketing Platform business to a greater extent.
3. Extensive understanding of the fundamental trends impacting each sector, although greatest threat, latest technologies, and opportunities that could build the global Affiliate Marketing Platform market both supply and offer.
4. The report helps the customer to determine the substantial results of major market players or rulers of Affiliate Marketing Platform sector.
5. The study offers a five-year vital prediction for the Affiliate Marketing Platform developments, separated by basic product type, end-use group, and various regions across the world.
6. The data analysis present in this report relies on and includes extraction from both elementary and secondary assets.
Ultimately, the conclusion section of the Affiliate Marketing Platform industry report states the opinion of the industry experts.

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Categories
Affiliate Marketing

How to Expand and Recruit Internationally in Affiliate Marketing – PerformanceIN

As your business goes global, you have to work out multiple solutions, frameworks, strategies and policies. That’s where many businesses go astray and turn chaotic. Even perfect intuition may fail you some day, leading to a multimillion collateral damage.

We did it the hard way, by trial and error. So, here are a few lessons we learned when scaling an affiliate business. We hope they might answer your whens, wheres and hows.

1. Acquire clients before you launch

First things first, you don’t really need an office in the new market until you set up a stable workflow. You need clients. You need to make your office self-sustaining. In terms of the affiliate industry, first you find publishers, then lure in advertisers. It is only when the cooperation between those two brings fruit that you consider opening a local branch.

We launched multiple offices across the world — with a varying degree of success. The one in Turkey for instance turned out not that great. India was a blast. What was wrong with one country and what helped in the other? We can’t know. We do know one thing for certain, though: if there is room for growth, you will be able to earn even without an office. Otherwise, it’s a gamble every time.

What can make a difference? People. Our own employees turned out to be more open-minded and productive than agencies, but those employees had to be local and know their market as the back of their own hand. A third-party agency might suffice too, but in the long run we found out that in-house resources are easier to manage. So that is what we did: we hired quality staff everywhere we went.

2. Recruit communicators. Educate.

Affiliate marketing is a narrow field, much narrower than we would want it to be. Even people experienced in digital marketing might need time to adapt. For that, we established an internal education department

You might think that a person needs to possess specific skills to work in the affiliate. The truth is, after ten years of recruitment we went down to three parameters. Our best employees for business development are fluent English speakers, powerful communicators, and quick learners.

However, if you aim for higher-grade staff, you might find the position to be more demanding. Managers for new regions and offices have to be entrepreneurs more than anything. They have to be self-sustaining, able to take decisions on the spur of the moment. Even if they make mistakes, they have to make them swiftly and take responsibility.

If one person can raise enough money in the region, the team can grow. When there are publishers and advertisers, that’s when managers who speak local languages come in.

3. Nurture your HR brand

When your company is big enough, fostering your HR brand gives you an extra advantage — an access to new cooler employees. The ones that will share your values. The ones you will need to crush your enemies.

But let us start from the very beginning. An HR brand is a complex indicator that shows how appealing your company is as an employer. Are you a leader in the industry or is the public barely aware of your existence? Are you an evil corporation that thrives on others’ demise or an all-forgiving charity organization? Do you push your employees to their limit, till the very light in their eyes goes out, or do you genuinely care for them?

Medical insurance, abiding the labour law, supporting your staff during a global pandemic or firing them in dozens as deadweight — every detail counts and will be remembered. So make sure that there are more pros than cons. It applies to affiliate marketing as well as to any other digital businesses.

The problem is that building an HR brand rarely intersects with global marketing & PR purposes. Surely, there are exceptions — like, establishing a $300,000-worth support fund for your employees — but seriously though, how many acts of God can happen within a year? For HR brand management, you might need a separate line of regional advertising.

4. Embrace change. Adapt. Overcome.

If you want to expand, you have to keep changing. As your business grows, so does the need for proper organization. As the market changes, so should you.

After 8 years in the market, we had to grow up and get rid of the start-up thinking. We felt trapped under our own weight. You see, when you have over 600 employees, you cannot afford wasting their time anymore. Every error keeps arising until you patch up the holes and fix the system loops.

When the time comes, you have to be ready to change, rebuild and pursue new procedures that would enhance your growth and stop holding back your potential. 

Once shackled by our inefficient structure and HQ decision-making, we learnt to be decentralized to increase the speed of decision-making. All the solutions regarding specific regions are now taken by people who know what they are doing. This is how we got better, faster, stronger, and hired even more people to test new regions before going full-scale.

4. Test. Research. Launch.

Testing new regions doesn’t come naturally. Once you are knee-deep in the new market, you are less likely to back down, even if the progress is insignificant. However, it has to be done if you really want to find a perfect niche to thrive on.

Data-driven approach has become a cornerstone to the IT and digital economy, and the affiliate is no different in this respect. New products and tools, new business models and traffic sources — everything has to be tested before it goes live. That saves money. Keep your budgets at bay and invest only where the data seems most promising. 

In the end, business is not only about gross turnover, but about your company’s net income. Expanding internationally takes a lot of awareness: conducting research, knowing your capabilities, and using your resources wisely. 

The same applies to recruitment of staff. If you are not completely sure, whether the candidate can handle the responsibility, give it a try, and they might surprise you.

Most frequently, in a good way.

Categories
Affiliate Marketing

Marketing strategies to adopt for the next normal – The Drum

The Covid-19 crisis has affected businesses across the world, including those involved in affiliate marketing. As we move to the ‘next normal‘, affiliate program managers need to start thinking about how this is going to affect them and their business practices.

Let’s take a look at how you can best navigate the next normal as we move into it.

What is the next normal?

A phrase that has been thrown around a lot in the past few months has been centered around finding our new normal.

Problem is we are still trying to figure out what the ‘next normal‘ is going to be. Next normal is the present. It’s this time between coming out of stringent lockdown to figure out what to do next as we move through the changes this pandemic continues to throw at us.

While we have all come to realise that going back to how things were, might not be an option for months to come, we need to look at how we adapt our processes and strategies to cope with the here and now. While we need to continue to promote and sell our products and businesses, there are still many things governments are doing to help get the population ready for what may emerge as the new normal in months to come. So, what can you do today – as an affiliate manager to prepare your own program and extend your affiliate relationships for this new time?

Dynamic commissioning and open dialogue

The first area that you need to address will be dynamic commissioning. Now is the time to keep an open dialogue with partners and set clear KPIs for delivery. You need to make sure that you have the right tracking, insights and management tools and that your software stacks up to your individual needs. Now is not the time to shrink back and conserve on brand promotion, but rather innovate and spend where you can supplement your acquisition and target quality customers in niche areas online using your affiliate partners to do this. Brands that actively promote and spend wisely are going to remain more visible to their publishers and being visible means making the most of ad hoc opportunities as they arise. If you feel like you don’t have the clearest picture of what is happening with your affiliates, you may need to take a look at finding a new software that can help you see more detail to make better budget choices.

How are customers converting to your brand? Which customers are most profitable, how can you reach them while reducing your surplus margins and program costs.

These are all important questions that you need to answer in order to know whether your dynamic commissioning is doing all that it should. If you cannot answer these questions, you might not be maximising your affiliate marketing budget optimally against other digital channels.

Secure your brand protection

As you make changes in this uncertain period, you also need to make sure that your brand is well-protected. You will have no doubt made many changes to it thus far to help protect the integrity of your business as you go through lockdown and continue to engage your customers online. This means that you may have started to investigate some digital channels you may never have used before, or looked into other opportunities for your brand. Influencers on social channels and brand ambassadors or loyalty partners might not have been top of your affiliate hit list in the past, but now could play a pivotal role in helping your program expand its reach. You need to ensure that there are open lines of communication here between your affiliates or content publishers and your brand. Ensure that they are following your terms and conditions to the letter, and always make sure that they are not infringing on your brand in a way that damages you on these crucial social and visual digital channels

Accurate reporting and data insights

Comprehensive reporting is another important consideration for navigating through the next normal. If you are planning on changing suppliers or taking your program in-house, you need to ensure that you have the right tools to manage your budgets more effectively. Remember there is a cost to performing a program audit and migration and a lot of moving factors that can influence your profit margins during this time.

It’s imperative your technology stack supports the initiatives you want to push and helps you manage your budget and partner remunerations too. One size fits all approaches to your program strategy are not going to be effective any longer. Your affiliate technology needs to work in conjunction with other digital channels that you have. Reporting is key so don’t forget to spend some time on this.

Pricing and publisher remuneration changes

If there ever was a time for you to take another look at your pricing structures, it should be now. This is an excellent time to potentially introduce a flexible pricing system that your affiliates will be able to adapt to whether they are new converts or they have been with you for years. The rule book on affiliate commissions is about to be rewritten. Media and traffic sources and trends are going to dictate how programs remunerate their partners. We’ve already seen big programs like Amazon slash commissions in an attempt to maintain business margins and costs during this time. This impacts your partners immediately, and the repercussions pf price cuts vs alternative remunerations needs to be considered for the long term of your relationship management and program promotions. Introducing changes to your incentives might be a good idea for revenue reasons, but the way in which you negotiate with partners needs to be considered too. Timing is going to be imperative and empathy and caution advisable. While now is definitely the perfect time to try to reduce your margins where you can, take a look at some of the areas where you can reduce costs and try to implement them soon without sacrificing your standards and output.

What will affiliate marketing look like in future?

As with many other aspects of daily life, it is clear that we may not be returning to our normal lives pre-Covid-19 anytime soon. Many of us need to find new ways to adapt our current lives and businesses to ensure optimal success. With the help of comprehensive reporting and the right strategies, affiliate managers should be able to make the moves and changes they need to carry their brands forward. What will the next normal look like for you? Only time will tell.

Lee-Ann Johnstone, chief executive officer at Lee-Ann Johnstone

Categories
Affiliate Marketing

Admitad Launches New Office and Hires DACH Region Manager – PerformanceIN

Continuing its expansion in Europe, Admitad has announced the opening of its second office in Germany in addition to appointing Dino Leupold von Löwenthal as its new DACH region manager.

Leupold von Löwenthal will be responsible for local business development, marketing activities & sales in addition to taking over two business directions: Admitad Affiliate Network and Admitad Technology. The latter is focused on software solutions initially owned by Adgoal, such as Admitad Extension link generator and Smartlink Technology that converts regular links into affiliate ones.

“My primary objectives will be to establish Admitad as a reliable service provider and use all its resources to pursue building long-term partnerships in the DACH region. Admitad wants to be perceived not as a competitor, but as an assistant, a boost rather than hindrance. I’m sure we have the right tools just for that,” said Dino Leupold von Löwenthal.

Since 2012, Dino Leupold von Löwenthal has been holding senior-level positions, including head of affiliate marketing & lead generation at iProspect, region managing director Central Europe at Awin and CEO of VerticalAds Group.

”We have a vision of Admitad as an affiliate service provider for all market peers – both in DACH and globally. Von Löwenthal is an acknowledged expert in the said market. I strongly believe he will help us pursue this vision and become a valuable part of the team. I am happy to welcome him to the Admitad family,” commented Alexander Bachmann CEO Admitad.

This news follows the recent announcement of Admitad’s parent company AB Capital Group investment of cashback service LetyShop of $3 million. The investment will aid in increasing the holding’s share in one of Eastern Europe’s leading cashback service providers.

Categories
Affiliate Marketing

Impact of COVID-19 Outbreak on Affiliate Marketing Programs Software Market Projections Highlighting Primary Trends until 2026 – The Daily Chronicle

Impact of COVID-19 Outbreak on Affiliate Marketing Programs Software Market 2020-2026:

Global Affiliate Marketing Programs Software market Report offers decisive insights into the overall Affiliate Marketing Programs Software industry along with the market dimensions and evaluation for the duration 2020 to 2026. The forenamed research study covers extensive analysis of various Affiliate Marketing Programs Software industry segments based on the type of applications, type of product Components and services, and different geographical regions.

First, the research study provides exquisite knowledge of the global Affiliate Marketing Programs Software market structure, valuates, and outlines its variable aspects & applications.

Further, Affiliate Marketing Programs Software market report along with computable information, qualitative information sets, and evaluation tools are provided in this study for improved Affiliate Marketing Programs Software analysis of the overall market scenario and future prospects. Information such as Affiliate Marketing Programs Software industry predilection insights and drivers, challenges and fortuity assists the readers in understanding the current trends in the global Affiliate Marketing Programs Software market. Tools such as market positioning of Affiliate Marketing Programs Software key players and tempting investment schemes provide the readers with the perception of the competitive scenario of the worldwide Affiliate Marketing Programs Software market. This Affiliate Marketing Programs Software report concludes with the company profiles section that points out major data about the vital players involved in the global Affiliate Marketing Programs Software industry.

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In order to help key decision-makers, the Affiliate Marketing Programs Software report also includes competitive depicting of the leading players in the global Affiliate Marketing Programs Software market, tempting investment scheme market positioning of key manufacturers sections. Other in-depth analysis provided in the report includes:

Key Players/Manufacturers Segment: Global Affiliate Marketing Programs Software Market:

Tradedoubler, Impact, FlexOffers.com, Post Affiliate Pro, TUNE, AvantLink, LeadDyno, Skimlinks, CAKE and Rakuten Marketing

Geographically, the global Affiliate Marketing Programs Software market is designed for the following regional markets:

The industry research is dispersed over the world which includes Affiliate Marketing Programs Software market in North America (USA, Canada, and Mexico), Affiliate Marketing Programs Software market in Asia-Pacific (China, Japan, Korea, India, and Southeast Asia), Affiliate Marketing Programs Software market in Europe (Germany, France, UK, Russia, and Italy), Affiliate Marketing Programs Software market in South America (Brazil, Argentina, Columbia, etc.), Affiliate Marketing Programs Software market in the Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa) and Other parts of the Globe. Due to increasing job opportunities in Asia-Pacific countries, China and India will show a tremendous development in the global Affiliate Marketing Programs Software market. The use of advanced technology is holding the largest global Affiliate Marketing Programs Software market share in North America. Adoption of Affiliate Marketing Programs Software in the distinct fields in Europe will help to increase the expansion of Affiliate Marketing Programs Software market globally.

The global Affiliate Marketing Programs Software market is cut down into two segments each type and application:

Application Segment:

Large Enterprises
SMEs

Type Segment:

Cloud Based
Web Based

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Reports Consist of 15 Chapters in it which thoroughly exhibit the Impact of COVID-19 Outbreak on global Affiliate Marketing Programs Software market 2020-2026

Chapter 1, to features Affiliate Marketing Programs Software Introduction, product purview, market synopsis, market opportunities of Affiliate Marketing Programs Software, market peril, market motive;

Chapter 2, examines the top manufacturers in Affiliate Marketing Programs Software, with sales, revenue, and price of Affiliate Marketing Programs Software, in 2019 and 2020;

Chapter 3, exhibits the competitive situation among the Affiliate Marketing Programs Software top manufacturing players, with sales, revenue, and market share in 2019 and 2020;

Chapter 4, explores regionwise analysis of global Affiliate Marketing Programs Software market, with sales, revenue and market share, for each Affiliate Marketing Programs Software region, from 2015 to 2026;

Chapter 5, 6, 7, 8 and 9, scrutinizes the Affiliate Marketing Programs Software key regions, with sales, revenue and market share by key countries in these regions;

Chapter 10 and 11, displays the market based on Affiliate Marketing Programs Software type and application, with sales market share and Affiliate Marketing Programs Software growth rate by type, application, from 2015 to 2019;

Chapter 12, deals with Affiliate Marketing Programs Software market prognosis, by regions, type, and application, with Affiliate Marketing Programs Software sales and revenue, from 2020 to 2026;

Chapter 13, 14 and 15, explores Affiliate Marketing Programs Software industry sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source for Affiliate Marketing Programs Software.

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Affiliate Marketing

Routy: Helping iGaming affiliates to gain more control over their tracking – AffiliateINSIDER

Routy Software

iGaming affiliate marketing has been around for a while and continues to grow exponentially. 

One challenge in this specific niche is that many affiliates aren’t necessarily aligned with those in other fields. Because of this, many aren’t fully aware of what their traffic is worth and miss possible revenue opportunities as a result. 

But that won’t be the case for long, because a new tool is soon to enter the affiliate marketing fray. And it goes by the title of Routy. 

Here’s how this solution can help to enhance your affiliate marketing results, both in and outside of iGaming. 

Why is Routy beneficial for iGaming affiliates? 

Affiliate networks haven’t been adopted by much of the iGaming industry, which has led to problems. It means that rather than having two or three different networks, an account with 30 affiliate programs (or more) is necessary for many. It’s needless to say that this complicates not just actually taking a more in-depth look at your statistics, but also makes collaborating all of your data time-consuming. 

Routy is basic on the face of things, but focuses on its specialty areas well. For each individual click, a unique identifier is generated. Thanks to this, affiliates gain complete transparency over where that click originated and what the user might be worth. The platform enables affiliates to have a complete overview of their campaigns through one single interface. Thus, more time and space in the brain are both freed up to focus on other things. 

Another benefit of Routy is that affiliates don’t need to deal with traffic configuration – since the platform makes the entire data collection process as seamless as possible. Tying in with the above, it again saves time and confusion for users of the service. 

Other practicalities 

One result of the recent pandemic is that many affiliates have sought to pivot and ensure that their business is future-proof. This plays not just into looking at other iGaming verticals, but opportunities further afield as well. Routy provides cross-industry capabilities because the platform is compatible with all affiliate marketing niches, meaning that affiliates will be able to still use software that they are familiar with. 

Of course, a key area to look at when picking a new platform to work with is security. And again, this is an area which has been considered by Routy. Affiliate account credentials are not stored on the company’s servers; instead, they’re kept in the affiliate’s local machine. This means that you’re better-protected in the case of  a security breach. 

Routy is an independent software, developed by ex-affiliate marketers, as well as other innovative experts. The team has been there and done it in terms of this niche before and as such, they know how to get the pay-per-click results that you’re looking for.

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Affiliate Marketing

Affiliate Manager, Digital Marketing job with Kate Spade New York | 144624 – The Business of Fashion

Title: affiliate manager, performance digital marketing
Location:
New York, NY

Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose:
kate spade new york is looking for an experienced, talented, goal-oriented, digital marketing professional to manage affiliate channel strategy and execution. A successful affiliate marketing manager will be responsible for setting the strategy and day-to-day management as it pertains to affiliate and ongoing projects and roadmap. This role will work directly with the Senior Marketing Manager to implement the overall strategy to drive sales, increase ROI, and improve overall brand awareness. This role will be instrumental in developing a best-in-class affiliate marketing strategy that drives demand and fuels new customer growth. This position manages all aspects of these channels, including working collaboratively across internal teams (such as the site, creative and IT teams) and external teams (marketing agencies) to execute. This individual is highly motivated with experience driving effective affiliate campaigns focused on meeting and exceeding goals for new customer acquisition and ROI, while developing and executing actionable affiliate partnership roadmap that integrates technical, content, and product optimization opportunities. This role also helps to support the execution of the larger digital marketing strategy under the direction of the Senior Manager E-Commerce.
The successful individual will leverage their proficiency in the ecommerce department to…
– Act as our Subject Matter Expert for all things affiliate by leading strategy development, campaign management, testing and execution with a unified vision for channel growth
– Support the Sr. Manager of Ecommerce in creating and implementing acquisition marketing strategy for affiliate in support of katespade.com and Kate Spade surprise sale
– Ensure flawless execution of digital marketing activities across affiliate marketing with a strong focus of driving acquisition strategies as well as managing daily marketing budget
– Lead day-to-day execution of affiliate – managing external vendors, agencies, and internal teams to proactively keep ahead on timelines, deliverables, and communications
– Create a recruitment and retention plan in order to ensurethe growth of key publisherswithin the kate spade Affiliate program. Identify newaffiliates that fit within the brand guidelines and recruit them into the program.
– Build strong relationships with key publishers andidentifyopportunities through the development of strategies and tactics thatdeliversignificant sales resultswhile continuingto enhance and elevate Coach’s brand presence and image.
– Oversee the process of requesting creative assets and copy through the creative team
– Create reporting framework that effectively captures affiliate program performance including daily, weekly and monthly reporting that produces actionable run-of-business optimizations for the channel as a whole
– Analyze campaigns and translate qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
– Own management of affiliate projects/tickets with IT, prioritizing internal projects
– Serve as the digital marketing lead for all cross-functional activity and communication (internally and externally) on best practices and subject matter expert for affiliate to share with stakeholders across the organization including creative, ecommerce, site, etc
– Responsible for identifying new, innovative opportunities to drive traffic and revenue by meeting and vetting new vendors, testing opportunities (alphas, betas, etc) and partners
– Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity
– Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as industry news
– Proficiency and ownership over feed management as it relates to dynamic affiliate ads, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
The accomplished individual will possess…
– Bachelor’s Degree required
– 3-4+ years of specialized experience and expertise within affiliate, ideally with a recognized brand in retail/fashion or at an agency
– Experience and passion in performance marketing with knowledge of data-driven decisions and implementing affiliate growth strategies based on establishing efficiency
– Expertise in standard affiliate industry reporting and diagnostic tools (Adwords, Google Analytics, Search Console, etc), and Ad-serving technology
– Experience working cross functionally and interacting with partners at all levels
– Direct to consumer ecommerce experience is highly preferred
– Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
An outstanding professional will have…
– Strong analytical and project management skills
– Detail oriented with focus on delivering results
– Self-starter, takes initiative, with the ability to juggle multiple priorities
– Ability to partner with multiple cross functional teams
– Excellent oral and written communication skills

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at #LI-MS1 www.katespade.com.

Our Competencies for All Employees
Drive for Results:Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus:Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly:Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. all employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. these decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at#LI-MS1 www.katespade.com.