Categories
Work from Home

3 Signs You’d Be Happy Working From Home Forever – Forbes

Experts have different predictions about how and to what extent workers will return to their old office spaces when the pandemic is over. Some predict that most employees will find that working from home (when possible) has become the new normal, which drastically reduces the need for corporate real estate and ushers in a new, more virtual era of working life.

Others forecast a slow but gradual return to the previous levels of occupancy in the office. They believe that companies will continue to view physical proximity as the best way to maintain their work culture and to collaborate on projects.

Like most things right now, there is no way to know for certain which prediction will be closer to reality. In the meantime, the decision of when or whether to fully return to the office seems to be something that companies are putting off until later this year.

Many people have started to wonder if they’d truly be happy working from home forever. But before you sign up for a longer arrangement, look for these three signs to help you determine if you are likely to stay fulfilled and progress in your career while working from home permanently.

1.    You know what you have to lose

Some people experience a significant increase in their productivity when they start working from home, if for no other reason than the fact that they are better able to focus on their priorities and dedicate more time to actually working. 

When you cut out the hours spent commuting each week, the random moments talking to co-workers on your way to the bathroom and what was likely a longer lunch break to pick up food or socialize, you have the potential to get a lot more done from home. 

But while it’s important to appreciate the many things you will gain from working remotely, you’ll be more successful if you don’t lose sight of what you’ll be losing. There’s still value in the activities that can only happen in the office. For example, brainstorming meetings flow more naturally in person than on video and what may appear to be wasted moments of idle chitchat can actually improve team bonds, subtly transferring company information that better prepares you to solve problems and lead. 

So before you commit to working from home indefinitely, make sure you weigh whether what you will gain is more valuable than what you will inevitably lose in the process. When you have a clear picture of the downsides, you’ll do a better job at finding solutions to address them and knowing when (if safe) you need to prioritize going into the office. 

2. You’re prepared to adjust to unspoken rules

If during this crisis this was your first time solely working from home, you may not have a realistic expectation of what it feels like to permanently work remotely while others are in an office environment. 

Because of the impacts of the pandemic, many employers are or are becoming extraordinarily flexible with remote workers. Most of your colleagues (your boss, your boss’ boss and even clients) are also working from their homes so it is not necessary to work extra hard to match the norms of professionalism used in the office. Companies have been trying their best to be sensitive to your caretaking responsibilities and many have launched programs specifically addressing how to maintain your well-being while working from home.

However, what working from home veterans can tell you is that many of these attitudes and allowances differ from the normal way of managing remote workers. Working from home is a necessity right now, one your employer placed upon you. You need to know before choosing to work from home forever that you may experience a change in sentiment from your employer when working from home goes from being mandatory to what could be viewed as a luxury or a perk. 

There has always been a greater degree of scrutiny on employees that work from home, which has led to several unspoken rules that have been relaxed for the time being. You don’t need to find a collared shirt, put on extra makeup or grab a suit jacket just to appear on video like you would for a meeting in the office. It won’t hurt your reputation at all if your dog barks during a meeting or if you have to step away from the video for a moment to stop your children from bickering. You can feel free to be unreachable for a short period during the day without it raising questions about your commitment to work.

If you choose to work from home permanently, some if not all of these norms will probably change. You’ll find this less disruptive if you are prepared and expecting these changes. One of the biggest challenges while working from home is learning how to project and manage your professional brand virtually. It adds a layer of complexity to your work life that you probably aren’t having to worry about right now.

A lot will have changed when all this is over and it may be that working from home will become so common that managing your career virtually will be easier going forward. But make sure you know what you may be signing up for if you decide to continue to work from home, because what makes you happiest in your job now may be impacted by these unspoken rules.

3. You understand the importance of your professional connections

Working from home can add more formality to your professional relationships; few meetings happen spontaneously versus being scheduled, and written communication via email or collaboration tools, such as Slack, play a larger role in maintaining connections.

Not everyone excels at building professional relationships in this kind of environment so make sure you know if you are good at it or not before choosing to work virtually. Luckily, you have several months of working from home under your belt and can easily assess how it has impacted your relationships with your boss and colleagues. Have these relationships grown stronger or become more distant? Has your internal network continued to grow? What has helped you feel connected to your teammates?   

Spend time reflecting on these questions so you can assess how your relationships will be impacted from a decision to stay remote. There is a lot more focus on how your external network impacts your career (especially when you need to conduct a job search), but your internal network is just as important to your success and future career growth. Make sure you have a plan to focus on building strong relationships throughout your company, even if virtually.

Working primarily from home can be rewarding, but it is not for everyone. Before jumping in, make sure you thoroughly assess how it may impact your daily life, happiness and overall career.

Kourtney Whitehead is a career expert and author of Working Whole. You can learn more about her work at Simply Service.

Categories
crawfish boil

Bags of mudbugs roll out for autism – Montgomery Advertiser

All 2,400 pounds of crawfish sold out Saturday at the 16th annual Autism Crawfish Boil, which had been transformed into a drive-through event this year because of coronavirus concerns.

Two lines of traffic rolled through to purchase bags of crawfish and sides on the street in front of Riverwalk Stadium. Volunteers cooked at 16 pots set up in front of the home of the Montgomery Biscuits baseball team. 

Proceeds from the event will go to fund autism programs from Easterseals Central Alabama. 

Contact Montgomery Advertiser reporter Shannon Heupel at sheupel@gannett.com.

Categories
Freelance jobs Online

Unemployed because of coronavirus? How to make money from home right away – USA TODAY

If you know your way around a sewing machine, can quick-fix a washer/dryer, fridge, boat or car, have an eye for antiques or possess some other random – even quirky – expertise, you could make tens of thousands of dollars working from home within the next month or two. True story. 

Unemployment rates are at the highest peak in decades, and 1 of 6 people in America are out of work. Families are trying to figure out how to survive the pandemic and look for a new job. Here’s something very few of the newly unemployed realize: There’s work out there. A lot of it. And it might be just a few clicks away. 

Shopping reinvented: America’s stores, malls reopen with masks, curbside pickup and closed fitting rooms

Wearables as first line of defense? Tests expand on whether Fitbit, Apple Watch could predict coronavirus

In-demand experts earn as much as $60K a month

A handful of experts at a website called JustAnswer – a site where people can ask questions that they need skilled professionals to help with – broke all kinds of records last month. The average payout to JustAnswer freelancers for the month of April was $2,700 – 23% higher than any previous month. Some of the most prolific experts, including lawyers, auto mechanics, and antique appraisers, made as much as $60,000 in one month.

Normally JustAnswer experts field questions around technical, legal, medical and other common topics. People who use the site say they don’t want to roll the dice with an answer through a Google search or YouTube tutorial and often need more personalized real-time help. For that service, site users pay $5 to $40 a month to save time, hassle and money versus going in-person to a lawyer, accountant or other pros.

“Question volume has more than doubled since the pandemic started, and we continue to see a meteoric rise in the number of people seeking expert advice,” JustAnswer CEO Andy Kurtzig said. “May is once again poised to eclipse April, which featured our highest question count in 16 years by a significant margin.” 

As a result, the site needs to fill expert spots – fast. 

JustAnswer signed on more than 800 freelance experts in April, and Kurtzig said May is on track to blow right past that figure. He said the site needs experts – with at least five years of experience – in DIY appliance repair, home improvement, sewing machines, veterinary medicine, mental health, boat and car mechanics, technology and personal effects appraisals. As long as applicants pass a stringent vetting process and background check, new experts can start earning money in less than two weeks after they apply. 

“We expected to see medical, health-related and finance questions skyrocket during this time, and they have,” Kurtzig said. “But it’s a surprise to see an 800% increase in questions around boat repairs, or get a few thousand more questions a week on how much an old family heirloom might be worth.” 

Apparently, the masses sheltering at home are having a tough time fixing appliances that go on the blink, setting up home offices without the help of the IT department and are desperate to make some real cash selling treasures they uncovered during spring cleaning. 

Grocery and meal delivery people go into the pandemic and provide their own car to make approximately $15 an hour. JustAnswer experts sit in front of a computer at home earning $2,000 to $60,000 a month. 

The freelance fix

JustAnswer isn’t the only company looking for more workers. There was a 24% increase in freelance jobs available from March to April, according to FlexJobs, a job search website that specializes in remote, part-time and freelance positions. 

“Although the pandemic has driven overall unemployment numbers up dramatically, that’s not the case with remote work,” FlexJobs Career Development Manager Brie Weiler Reynolds said. “Across the board, remote jobs are really strong. Freelancers let companies fill a need that may be temporary or project-specific, without having to take on the added expense of a long-term employee.”  

FlexJobs analyzed its database of more than 54,000 companies that offer remote work options to highlight the companies with the most job postings as of May. Reynolds said there’s a major hiring surge in customer service jobs, which are often a natural fit for people with experience in the pandemic-leveled travel and tourism industries.

“Those skills translate really well over to freelance customer service and sales work,” Reynolds said. “Those are two avenues for the unemployed to pursue immediately because they require similar communication skills, relationship-building and the ability to problem-solve.” 

Other sites that help you sell your skills and work from home include WFH Pad, which has vacancies for app testers, translators and online jurors. Anyone with fast fingers on a keyboard can earn money transcribing recorded conversations or adding captions to videos online at Rev.com. 

Upwork and PeoplePerHour match your skills with businesses and employers looking for them – and handle everything from your profile setup to making sure you get paid. Clickworker connects you with some jobs you can do from your smartphone, and massive job marketplace Indeed has plenty of work-from-home jobs as well. 

“A lot of people don’t realize that freelance salaries are often higher than full-time jobs,” Reynolds said. “Most of these entry-level positions right now are in the $12-$20-an-hour range and higher, depending on where you live.”

Sell your stuff

Another area where people are making money is by selling their unwanted stuff. A survey by tech resale sight Decluttr shows Americans are holding onto about $43 billion worth of old phones, DVDs and other unused old gadgets in their homes. According to the survey, the average person can make nearly $200 just ditching that trash for cash. 

“Americans lose money by sitting on so much dormant tech at home,” Decluttr CMO Liam Howley said via email. “We encourage people to go through their homes and round up their unwanted tech, as they’d be surprised how much cash they could get back by trading it in.”  

It’s not just tech and gadgets. The site sees a lot of people stumbling across hidden treasures. “People have a lot more time on their hands, and they’re finding really valuable things they didn’t even know they had,” said JustAnswer appraiser Judith Katz-Schwartz. “I’m also hearing from a lot of people who’ve lost their jobs and need to sell things in order to get by.” 

Katz-Schwartz said she fields a lot of questions about old pianos, costume jewelry and rare books. Other artifacts experts on the site see a massive uptick in queries about antique dolls, artwork and coins. Site moderator Josie Taylor fields most of the 4,000 appraisal questions coming in each week. She said she’s seen such treasures as a 17th-century “Old Masters” painting potentially worth $3 million and a rare book potentially worth $45,000. Both of the people who inquired about these goods were shocked. 

Depending on what you’re selling, Katz-Schwartz recommends a variety of online sites: Tradesy for designer clothing; Mercari, 1stDibs, Decluttr, Bonanza and eBay for just about everything else. Pamono and Chairish are great for selling vintage furniture and home goods. Online classifieds include VarageSale, letgo, Facebook Marketplace and 5miles. For fine china and more valuable collectibles, she recommends Ruby Lane, Replacements, Invaluable, LiveAuctioneers.com or AuctionZip.com, where she said to “search the directory for an auction house near you and consign to them.”

To help people get started selling online, eBay offers new sellers an extra 200 free listings per month through July. In an email, a site spokesperson said what’s really hot  are video games, puzzles and at-home training equipment. Searches for gaming consoles are up 365%, while demand for breadmaking machines rose nearly 800%, and there’s an almost 600% surge in swimming pool sales.

Jennifer Jolly is an Emmy Award-winning consumer tech contributor. Email her at jj@techish.com. Follow her on Twitter @JenniferJolly.

Categories
Freelance jobs Online

Start a side hustle from home with the help of this online class sale – Mashable

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.

Want to learn how to start your own hustle? Start with 16 hours of expert-led content.
Want to learn how to start your own hustle? Start with 16 hours of expert-led content.

Image: pexels

TL;DR: Learn how to become your own boss with The Complete Side Hustle Hacker Bundle for $29.99, a 97% savings as of May 31.


Some people balk at the idea of freelancing, thinking it’s stressful and unreliable. But many freelancers actually earn more than 9-to-5 workers. At the very least, most rake in more dollars per hour compared to 70% of workers in the overall U.S. economy. Seriously. Freelancing doesn’t sound so bad now, does it?

Either way, now that we live in a time when job security is scarce, you may want to at least look into starting a freelance side hustle to pad your checking account. You don’t have to commit to a full-time freelancing role now, but picking up an extra gig or two can earn you an additional stream of income. And while the idea of starting your own freelance business seems daunting, you can get the help you need from the Complete Side Hustle Hacker Bundle, which happens to be on sale for only $29.99.

This seven-part online course collection has tons of resources to help you become your own boss. Comprised of 16 hours of expert-led content, it will help you launch your business and hopefully achieve some success. Here’s what’s in store:

Start a Side Hustle: Make Money on the Side or Start a Business

Never dipped your toes into the freelancing pool before? You’ll benefit from this course. It’s designed to guide you through the process of choosing the right side hustle, as well as how to plan and execute your launch. You’ll also learn how to become extra productive, automate your operations, and scale your business.

Amazon Affiliate Marketing for Beginners

Affiliate marketing is a type of marketing where you earn a commission by driving traffic to businesses’ websites — you know, like an influencer. In this course, you’ll learn how to earn money when someone buys a product you linked from Amazon, create and optimize your own website using Shopify, and engage authentically with customers.

Start Your Own Successful Home Business

If you already have an idea on what you want to do but need guidance to properly execute your plan, this course taught by a successful at-home entrepreneur will fill you in on the must-have skills of a business owner, as well as tips on how to run and maintain a full-blown home business.

Start Your Own Life Coaching Business

If you have a knack for helping people thrive with just your words, then you can use your innate gift and coach for a living. This course is set up to instill in you the skills needed to kickstart a coaching business and how to market your services to the outside world.

Guide to Starting and Running a Creative Business from Home

Designed for creative types, this training offers a step-by-step look at what it takes to build a creative venture straight from your couch. You’ll learn all the secrets that will have you taking home over $10,000 a month and work your way to secure financial independence with your art.

Your Own, Easily Run, Home Business with Alibaba

If your idea for a home business is selling stuff, this course will get you to grips with starting a business with Alibaba, an e-commerce company four times the size of Amazon. You’ll learn how to create an account, find and source items to sell, reduce any risk as a buyer, and sell your goods on any exchange.

How to Start a Profitable Web Design Agency Business

Lastly, this bundle also has the resources you need to build a profitable web design agency business. If you’re a designer who knows how to put together beautiful websites and apps, this course will teach you how to find clients that will gladly part with their money to pay for your work.ou.

When bought separately, the courses in this training collection would set you back $1,393, but for a limited time, you can get all classes on sale for $29.99.

Categories
Freelance jobs Online

Why the Upwork CEO believes the pandemic will lead to more work with freelancers – Fortune

Upwork CEO: The pandemic will lead to more freelance work | Fortune

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Categories
Freelance jobs Online

ITIDA, Udacity offer free virtual academy to help Egyptian youths gain digital skills, master remote freelance jobs – Egypttoday

CAIRO – 30 May 2020: The Information Technology Industry Development Agency (ITIDA) today unveiled an online training initiative to scale up Egyptian youth’s tech skills through Udacity; the global online learning platform that trains the world’s workforce for the careers of the future.

ITI00000

The online scholarship is free to 100,000 Egyptians in a move to help them master the latest tech fields and brush up on the core skill sets especially those in demand in the job market.

The initiative comes as part of the Egyptian CIT ministry’s ambitious strategy that invests heavily in building the local talent and reinforces the country’s huge and well-educated workforce.

UDA00000

The technology training program aims to equip the youth with the necessary tools and skills of the freelancing market, help them master remote work, and excel in the future digital jobs.

“With the strong momentum towards going all-digital, we offer our youth a unique virtual academy with free Nanodegree programs.” Hala El-Gohary, CEO of ITIDA commented.

HalaITIDA
Hala El-Gohary, CEO of ITIDA

“It has never been a better time to launch such initiative as the Covid-19 is expected to make the freelance market grow rapidly, and will push organizations and governments to accelerate the adoption of digital services, thus the demand for gigs and remote work opportunities will soar,” she said.

The 18-month scholarship program titled “Future Work is Digital-fwd” is focused on teaching web development, data analytics, and digital marketing.

Egypt FWD provides the learners with an integrated learning and upskilling experience which includes access to Udacity online learning classroom, hands-on-practice, expert-reviewed projects, online support webinars, professional industry mentors, interactive peer-to-peer community and continuous coaching.

The educational initiative offers four scalable tracks in each specialization starting with the Challenge track and takes the learners on a journey of upskilling capabilities through the tracks of Professional, Advanced, and outstanding.

Learners will be able to access and register for the scholarship through a dedicated website that ITIDA has launched to help them navigate the tracks and choose the appropriate training course according to their skills level.

 

Categories
Freelance jobs Online

How to Get More Work as a Freelancer – Influencive

Being a full-time freelancer is tough even in the best of times. With the COVID-19 global pandemic in full swing, millions newly unemployed cases in the past week, and a plethora of business shutting down, freelancing is even harder. 

Don’t despair – here are a few ways to get more work as a freelancer even during a recession.

The Difference Between You and the Other 1,000

For every position, job opportunity, and a gig, there will be 100+ other applications. Business owners will have their pick of highly qualified candidates for any job. This means that you have to find a way to stand out from everyone else.

The first way you can stand out from other applicants is by building your own personal brand.

Right now, Google your name. What comes up?

Google Austin Iuliano First page

If you Google my name, the very first thing that pops up is my own personal website. 33% of all website traffic goes to the top rank of Google, and that means I get to control the narrative.

The next top 3 hits are my personal social media pages, again, where I get to craft the narrative. Instagram showcases my lifestyle and allows people to get a feel for me outside of work. Linkedin showcases my professional expertise. Twitter showcases my communication and where I engage with the world’s news.

When you apply for any job, be it freelance work or a permanent position, potential employers will be Googling you. What does Google say about you? Go so far as to check the 2nd and 3rd page of Google.

Clean Up Your Online Presence

Your website is the #1 sales tool you have. Make sure it’s working for you. Have professional-looking images of yourself, a portfolio of your work and thought leadership articles. Dive deep into your social media as they are the best reflection of who you are as a person.

Remove any photos or videos of you that don’t reflect you in a positive light. Your online presence is kind of like showing up to a job the first day looking clean and in a nice suit. It doesn’t mean you can do the job, but you sure look like it.

The Secret to Closing Pitches: Give, Don’t Take

An aspect of winning more pitches is putting out more pitches. Pitching is a numbers game. The more you ask people to purchase from you, the more money you make.  

That doesn’t mean you should copy and paste the same stock pitch to every single person/job. What this means is you 100% must streamline your process and make the pitch a no-brainer. How you do this is by focusing on a process that works while creating templates to build and scale your effort.

I learned this technique from Billy Gene in his 30 days of genius course.

Let’s say you are a web designer looking for more clients. What you do is you identify 100 small businesses on Google, looking at the 2nd and 3rd page of Google. Generally speaking, the first page of Google is a business that invests heavily and likely you can not help. The 2nd-page results are those who you can help the most.

From there, you look through and see if their websites are mobile responsive using Google’s free tool: https://search.google.com/test/mobile-friendly

When you find ones that are not, you shoot a quick 60-second video that says: 

“Hey business, my name is Austin Iuliano at XYZ company. I’m a web designer and I was taking a look at your website, and this is what it looks like on mobile websites. As you can see, it doesn’t look too great, and I would guess this is affecting your business. If you want help getting your website to look great online, give me a call. My number is 867-5309.”

The secret to closing more pitches is changing up how you pitch. 

Create Pitches That Are Results-Oriented

One of the easiest ways to land more work as a freelancer is to get paid on results. Everyone wants to get paid for their time investment, but very few freelancers want to get paid on their results. Now, before the internet rips my head off, this isn’t for everyone or every type of business.

When possible, though, pitch results. Pitch that you get a percentage of sales that come through or that you only get paid based on hitting key metrics. You will have to be more selective of who you pitch too, as you will only want to work with home runs.

Failing that, pitch on past work. Grab a pitch deck template from www.templatemonkey.co and drop in some case studies.

Show exactly what types of results you have generated in the past, talk about your process, and make it easy for the client to say yes.

You Will Stand Out and Win More Pitches if You Start by Giving Value Upfront

To get more work as a freelance even during a recession you need to focus your activities and change your approach. What has been your best strategy for finding more work as a freelancer? Leave your answer in the comment section.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.

Avatar

Austin Iuliano is a keynote speaker, author, digital influencer with over 100,000 followers and marketer. Austin speaks about his favorite topics in the area of personal development and social media, sells digital products, and contributes to major websites. When Austin isn’t being a businessman, he spends his days on social dressed up as a unicorn dancing around and making people laugh.

Published May 30, 2020

Categories
Digital Marketing

Coronavirus: How marketers can etch out meaningful digital marketing campaigns – YourStory

The world economy is reeling under the effect of the COVID-19 crisis. But as countries and states slowly open up, it becomes critical for marketers to leverage the upcoming surge in consumption, as people venture outside, avail services, and purchase non-essential products for the first time in months.

The situation, however, is not business as usual.

To best leverage this opportunity, marketers need to identify how to flesh out meaningful digital marketing campaigns during and post-COVID: proactive approaches to sell products and services in a world where buying capacity, trust, and physical access are all depressed.

digital marketing

The branding bump is coming

A key question to ask is “why right now?”

Now is the best time for marketers to realign their digital campaigns because countries around the world are gradually lifting lockdowns and restrictions for the first time. Consumers have been cooped up at home for months without access to non-essential goods and services, and unable to participate in public activities.

Evidence from countries that have already lifted their lockdowns indicates that people are still afraid of leaving home even when a lockdown is not in force.

After the lockdown lifts, we expect a bump in demand for goods and services across the board. However, growth will remain concentrated on products and services consumers can access at home or via remote delivery services.

Brands will need to realign products and promotions accordingly. To leverage the bump in demand, they will need to find innovative ways to bring services indoors, through technology.

Rationalise budgets and expenditure

The world is in crisis right now and most businesses, including marketing agencies, are doing their best to consolidate and stay afloat. At this juncture, revenue will likely be limited, as will client budgets.

Marketers will need to take a sharp look at budgeting priorities and allocate resources to areas with the greatest possible ROI. Online ads, social media promotions, and influencer collaborations all offer budget-friendly alternatives to mainstream advertising channels like TV.

Marketers need to accelerate the pivot towards digital, not just because that’s where the audience is, but because digital campaigns offer great value at a time when resources are stretched thin.

Influencer collabs, in particular, are of great utility in the here and now. The drop in CPC and CPV revenue means that influencers themselves are looking for ways to maximise their outreach. This means marketers will be able to extract better value from influencer collabs, with more product positioning, name drops, and favourable reviews.

Identify and address changing consumer needs

Consumers today have radically different needs and priorities compared to even just six months ago. Marketing approaches that worked last year, products that worked last year, just don’t right now.

Flash mobs, sport event branding, and even influencer mall halls are no longer viable because consumers look at public spaces with suspicion. Consumers are more digital than ever and this reflects in massive user engagement growth across digital platforms.

Digital, at-home consumers have substantially different needs and priorities that digital marketers can leverage. Clothing brands, for instance, are making use of AR technology to enable “virtual fitting rooms”. When customers like what they see in the AR preview, they place an order: engagement is pure-play digital from end to end.

With the resource crunch everyone’s facing, customer priorities are also different. Tangible product value matters. Many consumers are looking away from aspirational brands and products, and focusing on products with tangible utility. This requires digital marketing campaigns to realign their priorities. In digital campaigns, it’s a good idea to focus on workhorse product lineups as opposed to more aspirational SKUs.

While the timing of its release was coincidental, the recent launch of Microsoft’s Surface Go 2 is a case in point: consumers find tangible, utilitarian value in a $399 Windows tablet that does most of the work of a $2,000 laptop.

Recategorising customers

Digital brands today are rethinking market segmentation to better reflect the current scenario. Alongside conventional demographic and psychographic factors like income level, and education, brands are segmenting consumers in terms of risk appetite.

Consumers with the highest risk appetites are likely to go outside and avail goods and services in person as soon lockdown laws lift. They’re also more likely to access “risky” services like eating out at restaurants earlier. Consumers with a lower risk appetite will likely prioritise digital storefronts, home delivery, and low-contact activities for months to come.



There’s no telling how long the pandemic is expected to last, or if further lockdowns will take place in the weeks and months to come. But, it’s up to marketers to identify how ground realities have shifted and adapt these changes into successful, COVID-proof digital marketing strategies.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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Categories
Online Work

Philadelphia to offer paid online work for youth this summer through WorkReady – PhillyVoice.com

Despite shutdowns to work and education caused by the pandemic, Philadelphia youth will still be able to participate in a paid summer work program that is aimed at enhancing student’s college and career readiness.

The WorkReady Program will offer “paid digital experiences” to between 7,000 to 9,000 people, ages 12 to 24, who apply before June 30. The program has gone digital this year because of restrictions to in-person business caused by the COIVD-19 crisis.

The program usually provides jobs to youth in the juvenile justice system and those who live in areas of the city targeted by the Philadelphia Police Department’s “Operation Pinpoint,” which aims to reduce crime in certain neighborhoods of the city.

If an applicant does not meet one of the above categories, they can also qualify based on identifications such as family size and income. More than 16,000 youth and young adults apply each year, meaning only about half are usually admitted to the summer program.

Typically, WorkReady jobs take place in person, but have moved online for summer 2020 due to the coronavirus pandemic. Young people hired will have jobs that will be done remotely to reduce the spread of the coronavirus.

More than 90 organizations, in addition to the Philadelphia Department of Parks and Recreation and the School District of Philadelphia, will hire students for online work.

Last year, Bank of America, Drexel University, PECO, Independence Blue Cross, Comcast, and Wells Fargo were among the companies that supported between 25 and 99 summer jobs last year, reported the Philadelphia Business Journal.

To apply, students must provide their birth date, their social security number, email address, and a valid photo ID. According to The Notebook, youth won’t be required to have a work permit due to the WorkReady program’s switch from wages to an incentive-based program.

Youth participating in the program will be able to receive a stipend of up to $595 for the entire summer of work. In the past, youth and youth adults in participating programs earned between $8.25 and $10.35 per hour.

In addition to providing thousands of WorkReady jobs, the Philly Parks and Rec department says they plan to hire more than 280 young people ages 16-24 for the Pennsylvania Department of Labor and Industry’s State and Local Internship Program, SLIP. This program is managed locally by Philadelphia Works and the Philadelphia Youth Network, which also manages WorkReady.

More than 550 young people from the School District of Philadelphia will participate in the summer 2020 program, according to the school district. In summer 2019, approximately 3,500 students from the district participated in programming from PYN and WorkReady.

Digital experience jobs offered this summer through WorkReady will be divided into three categories which applicants can select from: digital career exposure, financial literacy, and digital literacy and brand identity. 

Applicants can learn more about these programs here.

Categories
Freelance jobs Online

Why You Should Launch an Online Business Amid the Coronavirus Shutdown – Business 2 Community

I’m going to state the obvious: it’s a stressful time for most people around the world right now. Small businesses are closing for good, restaurants are barely making end’s meet offering takeout, and event venues are wondering if they will ever be able to host concerts again. On top of all of that, many individuals are grieving the loss of a loved one, or weathering their own COVID-19 diagnosis.

The economic numbers are certainly harrowing in the United States: 26 million jobs have been lost over the last 5-weeks due to coronavirus. Even worse, as of earlier this month, 36.5 million Americans have filed for unemployment, making it the worst unemployment rate since the Great Depression.

You’re probably saying to yourself: “how on earth could I potentially launch a business in the middle of all of this?” That’s exactly what news outlets and doomsayers want you to think – that there is no opportunity for a fresh start in the midst of a pandemic. I am proposing quite the opposite.

The Online World is Bustling as We Speak

If you don’t believe me yet, just think back to last month when Amazon announced they were hiring 100,000 new workers to accommodate for their surge in product demands. Walmart also hired 100,000 new workers amid product requests, with other companies like CVS posting 80,000 new available job openings. Other e-commerce companies across the board are presently experiencing a surge in their products, as shopping online has become the only way to get our hands on the products we love the most.

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Moving into the world of freelancing, many assume that freelancers and online gig workers have suffered a blow throughout this pandemic. Think again. Forbes highlighted that freelancers are experiencing increased demand in their digital services for the new companies pivoting online. Companies once only accessible through brick-and-mortar now need websites built, pictures taken, copy written, and videos edited. Instead of hiring a person that costs them $60,000 per year, they can outsource all of it to freelancers happily awaiting their orders on the likes of Fiverr.com and Upwork.com.

So, although the physical world may look like a ghost town, product demand, service offerings, deals, and discounts didn’t disappear. In fact, they’re all still there! You just need to go online.

Get In on the Action Before It’s Too Late

Millions are pouring online to launch their online version of their business today. Traditionally in-person industries, like personal training and dance lessons, are also pivoting online using video streaming software. Many personal trainers are offering one-on-one Zoom lessons, as well as nutrition consultations. And don’t forget doctors – the telemedicine advancements have been astronomical. Every single industry could benefit from leveraging the internet.

Right now is the perfect time to launch a freelancing profile, an online business, or a service-based streaming site. People are looking for their same beloved products and services today, even if they have to stay at home. If you don’t get online and accommodate the change, someone else will.

Before I wrap this up, here are 4 more reasons why you should finally make that business dream a reality through your laptop:

  1. Many Sites Are Offering Discounts Today: Businesses are ready to negotiate right now. The uncertainty of the future has many big name companies, like WordPress or Squarespace, willing to offer their usual website packages for less money if you sign up with them for 12-24 months at a time. Be sure to call these companies in advance and ask for deals.
  2. There is Demand for Your Services: Whether you want to freelance write or sell a product, the statistics above don’t lie: there is a lot of demand for what you could be offering.
  3. Accumulate Reviews Before Your Competitors Do: On most freelancing sites, user profiles come with reviews as social proof. The more reviews you accumulate, the more people will readily buy from you. If you get started amassing these reviews today, you will be that much farther ahead of the person who decides to freelance one year from now.
  4. Digital Immersion is the Future: The world was already heading towards total gig economy immersion. Coronavirus has just confirmed it. Previous studies estimated that 60% of the U.S. workforce would be in the gig economy by 2027. I say that number comes much sooner after this pandemic.

What are you waiting for? The beauty of launching an online business is that it costs much less than opening a retail store. You just need internet, a laptop, and the desire to make it happen. Get in on the action before it’s too late.