Accountants are exactly the right kind of workers to thrive in a work-from-home environment. Meeting with clients is easier than ever before to do remotely, and the work accountants do is not dependent on location. But how do team leaders manage their staff from afar?
American workers are starting to get into the groove of working from home. Even in states where social distancing restrictions are loosening, many companies, especially those that don’t need to interact with their customers in person, are opting to move to a remote working environment for the foreseeable future. Twitter and Square went so far as to announce that their employees can work from home forever. Accounting firms are the exact types of businesses for whom a complete transition to work-from-home operations is possible. However, just because the switch is possible doesn’t mean that it’s easy or desirable. Creating and maintaining a thriving team remotely is a new kind of leadership challenge, one which everyone is dealing with right now.
When the coronavirus pandemic and our collective response to it took shape, most business owners rightly focused on getting operational as quickly as possible. You probably spent a good chunk of hours shopping for tech solutions and figuring out the basics of Zoom. Now that people have had the chance to figure out a way to run their businesses or do their jobs from home, leaders now have to answer a more difficult and abstract question: How can we work “together” when everyone is physically apart? Replacing the little moments that happen in a physical workspace is something you can’t afford to overlook. Here are some ways to address that challenge and build bonds through the screen.
Employers are expected to be more flexible about home working in the future – with almost half of bosses believing it will save cash.
A poll of 1,000 companies in the UK found just 45 per cent were happy to let staff work from home prior to lockdown.
But seven in 10 are now considering rule changes to allow workers to continue operating remotely, while a further 57 per cent of business owners are already looking at adapting many of their usual practices moving forward.
The study was commissioned by Vision Direct in response to a surge in online customers during April, reports MirrorOnline.
Ashley Mealor, of Vision Direct, said: “Within a few weeks of lockdown we experienced a surge in new customers – the figure was 69 per cent up on the same time the previous year.
“We quickly identified a change in our customer’s behaviour, as they react to events around them. All businesses have had to adapt and respond quickly to the constant changing situation, and most are having to identify safer, quicker, more streamlined ways of trading for the future.
“We’re anticipating an even greater move towards online shopping, and we are exploring options for online eye tests, to cater for customers who either can’t get to the high street, or don’t want to.”
The research also found one third of businesses are planning to offer more online services, while a fifth will be reducing current office space.
Some For 13 per cent of business owners plan to reduce team sizes in certain areas, while 14 per cent favour downsizing.
Eight in 10 employers claim more video conferencing will take place rather than face-to-face meetings, and staff who do have to meet others will do so in smaller numbers.
Staggered start times, professional cleaning services and the introduction of PPE are also being considered by many bosses – and some intend to give their staff the freedom more flexibility over location and times of work.
This could also lead to a rise in job opportunities for those not living in cities, if employers allow more remote working.
A further study of 1,000 workers currently at home, conducted via OnePoll, found many feel it is safer and more sensible to continue working from home, with as few people in the office as possible.
In addition to the safety factor, 35 per cent feel they are more productive working from home, while 37 per cent say their attitude to work remains unaffected.
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The Government has been forced to launch an unprecedented programme of support for businesses, worth hundreds of billions of pounds.
But other businesses have found new opportunities, from supporting the NHS with equipment supplies to switching to home delivery services.
Our survey, created by our sister site BusinessLive, will only take a few minutes to fill in and we’re running this survey on dozens of different news sites across our parent company, Reach PLC.
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More than half of those polled have maintained good business practice throughout lockdown, with 22 per cent continuing to dress in work attire and 51 per cent creating an efficient home office set up.
A ban on travel to bigger cities is preferable for 16 per cent of employees, while 35 per cent want to see shorter working weeks, with four days on and three days off.
Ashley Mealor, from Vision Direct, added: “We’re bracing ourselves for tough times ahead, as while we’ve managed to maintain an impressive level of service throughout lockdown, we did see a 19 per cent drop of contact lens usage.
“However, this is already returning to normal as lockdown eases and more social interaction and activities such as tennis increase.
“Like many other businesses, we have adapted to working from home successfully, although still see a need for the office environment.
“With Zoom fatigue and lack of social interaction, we are conscious of the impact on staff productivity and overall well-being.”
Top safety measures considered by UK employers
1. The option to work from home – 43%
2. Desks set 2 meters apart – 32%
3. The ability to conduct all meetings via video conferencing – 30%
4. PPE – including face masks, gloves, hand sanitizer on decks – 30%
5. Reduced number of people in meetings – 25%
6. Professional cleaning daily – 24%
7. Staggered start times – 22%
8. Ban of external guests to offices -19%
9. Shorter working weeks – 4 days on 3 days off – 14%
10. Shift patterns – 14 %
11. A ban on travel to cities such as London, Birmingham etc – 11%
12. Perspex partitions on desks – 11%
13. Desks set out so everyone faces the same way – 10%
From customised content to tailored ads and offers, there’s a clear calling for personalisation within the financial services sector.
Accenture’s 2019 Global Financial Services Consumer Study found that one in two say they’d be happy to receive personalised financial advice from banks, like spending habit reports and advice on how to manage money. This type of guidance is likely to become even more valuable with the added pressures brought on by Covid-19.
And it’s clear that financial service brands are catching on. An Econsultancy survey found that, when asked which three digital areas are top priority for their organisation, 37% of financial service respondents chose ‘targeting and personalisation’.
But another study, by software company Pegasystems, concluded that 94% of banks haven’t quite figured out personalisation yet. So what’s the holdup?
Strike the right balance
Despite the growing consumer demand for personalised interactions, in a survey of more than 2,500 customers, Gartner found that more than half would unsubscribe from a company’s communications and 38% would stop doing business with a company if they found personalisation “creepy”.
Not everyone wants to feel as though they’re being monitored – particularly when it comes to their finances – and the price of getting it wrong is steep. Google also has guidelines around negative financial status in personalised advertising, so financial institutions should tread carefully.
Keep personalisation consistent
Paid media personalisation doesn’t seem to be the norm for any finance brands at the moment. But when brands do start to embrace personalisation in ad copy, consistency will be key to hitting KPIs.
When a customer clicks on a personalised paid ad, for example, they’d expect to then hit a personalised landing page. Without that, the initial promise of relevancy is met with something too generic.
But personalised content needs to be dynamically generated – something that Google can have issues with. For any personalised landing page that isn’t behind a login, you need to decide what Google should see, and the answer is rarely straightforward. You don’t want to risk a Google penalty by showing users content that’s radically different from the non-personalised version.
According to our head of paid media Lottie Namakando, well-executed personalisation should be an audience aid – to guide people through the complexity of the finance industry.
“Finances can be complicated, so consumers welcome expertise, often feeling as though finance brands understand their needs better than they do themselves. They’re likely to welcome hand-picked content, as it means they won’t need to trawl the internet for trust-worthy advice.
“But focus on the differing needs of existing customers and prospects with ad copy personalisation. Think about the way you’d treat a potential customer if they came to the bank for the first time – you’d wait for them to sign-up and share their information before giving personalised advice.
“So there’s an element of politeness which should sit alongside personalisation in finance, whereby people need to agree (beyond just accepting cookies) before brands can go ahead and get friendly. When approached sensitively – which is especially important in these uncertain times – personalisation will help finance brands set themselves apart from competitors; not just other banks, but fintech start-ups too.”
Personalisation projects need to be carefully considered and planned:
Listen to your customers – conduct analysis on how they feel about different levels of personalisation. Do the potential benefits outweigh any concerns they have? Is there a cut-off point to their comfort?
Test and learn – consider sorting audiences into new and existing customers, identifying small-scale test and learn opportunities that focus on audience signals that aren’t too niche. The non-specific nature of softer signals, like those related to recent interactions or broad interests, present good testbeds.
This is an excerpt from the iCrossing UK report Financial Services 2020 Digital Marketing Focuses which also features expert analysis of trends in regulation, personalisation, voice search and creative strategy and actionable digital marketing guidance.
Lottie Namakando, head of paid media at iCrossing UK
// Featured in this article
Somewhere in the last few years, marketing became everything. CMOs today are no longer tasked with messaging and advertising. They’re asked for growth. They need to find consumers across a fractured…
The spread of COVID-19 has led several companies to ask their employees to work from home. More companies will follow suit as we continue to see the effects of the virus. While it can seem like a simple transition, working from home can be challenging, especially when it comes to productivity, communication, and motivation.
COVID19 has forced many of us to change the way we work, powering a huge shift towards remote working that is expected to continue. According to recent data job seekers across the country are showing greater interest in working remotely amid the COVID-19 crisis. Job seekers are increasingly searching for terms like ‘remote’, ‘work from home’, and related phrases. Searches for remote work have also increased by over 377% as a share of all searches on Indeed India from February 2020 – May 2020.Job postings for remote work and work from home have also seen an increase of 168% from Feb 2020 – May 2020. In terms of roles, ‘online tutor’, ‘customer care representatives’ and ‘tech roles’ are seeing increased traction.Businesses are adapting by leveraging collaboration technology to ensure uninterrupted work and developing new policies as the situation evolves to make remote working effective and efficient. The gig economy is best prepared, a recent survey by Indeed says that 83% of businesses emphasizing their contingency plan includes frequent communication protocols and technological infrastructure to ensure seamless remote working.Even as the world is grappling with the pandemic, resilience is being displayed by many employers who are exploring new ways to ensure their workforce is able to function seamlessly and continue the business. Indeed’s data shows that remote working and work from home searches have been steadily increasing also, indicating jobseeker expectation mirrors these measures.Previous data from Indeed also showed that, 83% of job seekers consider a remote work policy an important factor when searching for a job, so much so that 53% of employees would consider taking a pay cut in order to have access to remote working options. 56% of employees and 83% of employers concur that offering flexibility in working can help boost productivity. Searches for remote work increased by over 261% as a share of all searches on Indeed India since February 2020 – March 2020. One of the bigger conversations that is happening as a result of the Covid-19 situation is focused on the future of how we work. This has created a new opportunity to see how workforces can have more work from home flexibility or could even allow for more remote work options in the future especially if employers see benefits.Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.
As graduation nears, members of the Class of 2020 are struggling to get and keep jobs amid the COVID-19 pandemic and the corresponding financial downturn.
In a survey conducted by The Dartmouth between May 13 and May 24, 66 percent of graduating seniors indicated that their post-graduation plans had been affected by COVID-19 — whether related to a more difficult job search, a later start date, a remote work format or other factors. However, the survey indicated that a similar percentage of seniors have secured post-graduation jobs to last year’s percentage of the graduating class, and this year’s seniors plan to work in similar fields as past years’ graduating seniors.
The Dartmouth’s survey found that of 271 respondents, 65 percent are entering the workforce following graduation, similar to past years’ survey results — in 2019, it was 73 percent, and in 2018, it was 59 percent. The most common industries among seniors with post-graduation jobs are finance and banking, then consulting, followed by technology and engineering. These three fields account for 74 percent of post-graduation employment.
Angelina Choi ’20, an incoming portfolio analyst at the investment firm Brown Advisory, said the prevalence of these kinds of jobs among seniors was “expected.”
“Dartmouth doesn’t do a great job of advertising the diversity of jobs out there,” Choi said. “[The Center for Professional Development] definitely pushes students to feel pressured into conforming to what seems like the typical path for a Dartmouth student, or scares them from exploring other things that may align with their interests, passions and talents more.”
Monica Wilson, interim director for the CPD, said that many students are going into those industries because of early recruitment patterns.
“Employers who are able to make [job] offers far in advance are in those sectors, so students were able to secure those opportunities pre-COVID,” Wilson said.
Students in finance, consulting and technology jobs tend to obtain junior summer internships during sophomore summer recruiting and later accept return offers, or go through recruiting during junior fall or winter. Students in jobs with later recruiting timelines or less structured recruiting schedules have had more difficulty finding jobs during the COVID-19 pandemic.
Callie Page ’20, who is looking for a job in UI/UX design, said that there is no “formal recruiting process” for those not interested in certain fields like finance.
“People who aren’t interested in the more financial jobs are left to their own devices,” Page said, adding that students tend to have to network with alumni.
She added that many seniors counted on having the spring as a time to look for jobs. This year, however, Page said that “[i]t feels like [recruiting is] put on hold, and people are still looking [for jobs] but not getting anywhere.” She added that it may be difficult for students to find jobs if companies are putting hiring and training — which may be especially difficult to conduct remotely — “on pause” to focus resources elsewhere.
Choi said that while many seniors still have their jobs, their work plans have been affected in other ways — like a change in start date or working remotely rather than in an office.
Vineela Kanagala ’20, an incoming consultant at a health care Putnam Associates in Boston, said that students who have jobs — or tentative plans that may be affected by COVID-19 — have “similar anxieties” to those who don’t. Choi said that many who do have jobs are worried about losing them given the job market difficulties.
“It’s hard to think anyone is safe [from losing their jobs],” Choi said.
Students who will be working remotely must decide where to live post-graduation, given the possibility that their companies may expect them to come into the office in the near future.
Choi, who is quarantining in Georgia with her family, plans to move to Boston for her job, even though her position will initially be remote.
“At a certain point, [seniors] are going to have to be settled in and ready to go once the offices are ready to go,” Choi said, adding that “it’s just nice to have some time to move in.”
Other students, like Kanagala, have had their start dates pushed back. Should her employer confirm in-person plans, she will move to Boston for work before her new October start date, four months after her planned start in June. Otherwise, she said that she will consider staying home in Connecticut while working remotely.
Nick Blasey ’20 said students in some industries — especially those that rely on long-term projects and long-term clients — seem to have more job security than others during the COVID-19 pandemic.
Blasey, an incoming build engineer for the laser communications team at SpaceX, secured a job offer last fall. He said that he “feel[s] fortunate that a lot of these space projects are long-term contracts that have been negotiated a long time ago,” so SpaceX and his job have not been affected as much by the economic downturn.
Wilson forecasts that there will be significant changes in the job market over the next 10 years.
“For the next few years, there are definitely industries that will take time to come back [from COVID-19] and others that have greatly benefited,” she said.
According to Wilson, industries “where face to face, close contact is required” will probably have to contend with the lingering habits formed by social distancing. Meanwhile, “anything that can support remote work” — from remote entertainment and hospitality to distance learning software — will see the greatest benefit, she said.
From Wednesday, May 13 to Sunday, May 24, The Dartmouth fielded an online survey of Dartmouth senior students on their opinions and experiences at the College. The survey was sent out to 1,078 seniors through their school email addresses. 271 responses were recorded, resulting in a 25.1 percent response rate. Using administrative data from the College’s Office of Institutional Research, responses were weighted by gender, race/ethnicity, sexual orientation, Greek affiliation and international student status. Weighting was done through iterative post-stratification (raking). Survey results have a margin of error +/- 5.15 percentage points.
The outbreak of COVID-19 has flipped our lives upside down. At present, our life is all about frequently washing our hands, wearing masks, and practicing social distancing. Besides the physical and emotional impact of Coronavirus, this pandemic has also wreaked financial havoc around the globe. Due to nation-wide lockdowns, most business owners are facing the brunt of the global economic crisis. Some businesses have adopted work-from-home practices while others have completely shut down. More than 90% of small businesses are suffering the negative effects of this pandemic, but there is hope on the horizon. Even if it may not be clear when exactly businesses will reopen completely, it’s certain that eventually, everything will get normal.
The global economy is in a gloomy state at the moment but once this pandemic is over, recovery will begin. Many countries have already partially lifted lockdowns and some relaxations are given to businesses of all types and sizes. So, as a smart business owner, you need to utilize this slowdown period in the most productive way. It is time to consider what recovery mode will look like once the economy return to normalcy.
During this pandemic, every business owner has realized one thing- it’s impossible to survive without an online presence. Due to Coronavirus, the world has become even more digitalized. Consequently, developing a business website and investing in digital marketing has become more important than ever. This means that if you want to kick start your business after the Covid-19, it’s crucial to get your digital marketing strategies in order. This is the perfect time to prepare an exit strategy for the post-COVID-19 period to get back in action at the right time.
How to Develop an Exit Plan for Post COVID-19 Period
A digital marketing strategy is a plan of action and techniques to be used for achieving your business goals. The basic goal of any digital marketing strategy is to improve your site’s SERP ranking and increase your conversion rate. During this time of crisis, businesses need to revamp their digital marketing strategy so that they bounce back in the second half of 2020. Now you may wonder how to formulate your Coronavirus exit plan to get your business back on track. If you’re not sure how to develop or redesign your online marketing plan, we are here to help you! Here we’ve put together a list of digital marketing strategies to help you kick-start your business after the Covid-19.
1. Assess Your Existing Digital Marketing Strategy
The first step in developing or redesigning your digital marketing strategy is accessing your current digital marketing setup. Before you even start planning any new marketing campaign, you should define your future goals and find out how your site is performing at the moment. You need to find out what your competitors are doing and deep dive into your Google Analytics to find out what is working and what is not. If you’re not an expert in this, seek the assistance of a digital marketing expert to establish your campaign objectives, identify your core messages, and implement strategies.
2. Develop or Redesign Your Website
To survive in this digital work, your business needs an online presence. Digital marketing begins with developing a user-friendly website. Even after lockdowns are lifted, people will prefer to shop online as a precautionary measure. So, if you don’t have a website, this is the right time to take your business online. If you already have a site running, make your digital footprint stronger. Optimize your website and include the latest features like voice search, chatbots, mobile-friendliness, and more.
3. Local SEO
If you want to prepare your business for the bounce-back surge then make SEO your top priority. Once normalcy is maintained and consumers’ spending gets stabilize, the economy will start improving. At that time, you will need to rank at the top to regain your lost revenue. But SEO is not something you can achieve in a day or week. It is a long-term strategy that gives the desired results in several months. If you invest in SEO right now, it will improve your organic search traffic after two or three months from now. So, don’t make a mistake to pause your SEO campaign during this pandemic. The effort you put today will increase your site’s ranking in post-COIVD-19 days. You should implement local SEO strategies to optimize your website for “near me” searches.
4. Pay-Per-Click (PPC) Advertising
During this pandemic, investing in PPC can be a smart move because paid ads are very cheap right now. Reportedly, cost-per-clicks have decreased considerably across all verticals. This is a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. When other advertisers are going offline and sitting idle, you should grab the opportunity. The reduced market competition gives your business an opportunity to scoop up that lost market share.
5. Social Media Marketing
With COVID-19 lockdown, social media has become everyone’s favorite. More and more people are using social media platforms to connect with the outside world. This gives you the perfect opportunity to develop your customer base. This is the right time to connect with your customers on social media. The relationships you build today will help in days to come. Platforms like Instagram, Facebook, Twitter, and LinkedIn have become a powerful marketing tool these days. You need to identify which platform your target audience is using most to increase your brand exposure.
6. Content Marketing
Of all the online marketing techniques, content marketing is one of the most effective marketing strategies. Developing relevant content in the form of videos, blog posts, infographics, and more will help your business in connecting with consumers. The right content marketing strategy will increase visibility for your brand, build credibility, as well as boost brand awareness. For instance, a CCTV camera company can write a blog about the benefits of installing a surveillance system. By targeting specific keywords, the company can optimize the content for search engines to improve their visibility in search results.
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Though working from home offers several benefits, some are finding it difficult to draw the line between ‘work’ and ‘home’.
Productivity has taken a hit as people struggle to get through the same workload while juggling children and responsibilities at home. On top of that, we’ve picked up some bad habits, further impairing our productivity.
But according to Entity Health consulting dietitian Teri Lichtenstein, there are definitely things we can do to turn the situation around.
“Whether you are continuing to work from home or returning to the office, making positive changes to your personal habits and environment can help you achieve peak productivity and concentration, but it needs to start by identifying the bad habits and making changes to fix them,” she said.
Here are six bad habits that are killing your productivity, and how to break them:
<h2 class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="1. Eating at your desk” data-reactid=”28″>1. Eating at your desk
You might be used to stepping away from your desk when you’re at work to catch up with colleagues or take a walk, but now that you’re working from home and the official advice has been to self-isolate, you might have grown accustomed to lingering at your desk during your lunch break.
“Even if you’re short on time, stepping away from your desk even for 10-15 minutes to eat and be void of work distractions, is better than eating at your desk and working, simultaneously. This will allow you to return to work with full focus and ultimately be more productive,” said Lichtenstein.
Also, you may think you’re multitasking but you’re simply not concentrating on anything very well. “Research shows that the more tasks you try to juggle, the higher the chances of inaccuracies.”
<h2 class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="2. Too much screen time” data-reactid=”32″>2. Too much screen time
Eating at your desk also means you’re spending even more time in front of your screen – but you’re at risk of a number of health issues, according to Safe Work, such as musculoskeletal disorders, cardiovascular disease, diabetes and obesity.
Lichtenstein recommends doing a ‘deskercise’ every half-hour to stretch your neck and shoulders.
“Pain in these sections of the body are most common in sedentary jobs, so even a couple of seconds stretching each part can be beneficial,” she said.
“Additionally, get on your feet during your lunch break, try a workout video or go for a brisk walk. Getting the blood flowing is great for invigorating the mind and body to help focus once you’re back at the desk.”
<h2 class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="3. Denying your cravings every time” data-reactid=”37″>3. Denying your cravings every time
Just like indulging in the urge to snack each and every time isn’t great, going cold-turkey on all your cravings isn’t optimal either, said the dietitian.
“While going overboard with treats should be avoided in a balanced diet, it is important to be kind to yourself during these stressful times,” she said.
In fact, giving in to your craving could even help you focus. “Having small amounts of your favourite ‘pleasure food’ can satisfy a craving, enabling you to get back to work with a little endorphin kick!”
To avoid going overboard, you could consider portion controlling your snacks, or buy mini- or snack-sized versions where possible.
<h2 class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="4. Stressing too much” data-reactid=”42″>4. Stressing too much
The coronavirus pandemic has been a stressful time for many people in one way or another – but very heightened stress levels can impact your decision-making, your physical health, your performance at work and your relationships.
“Stress and anxiety can disrupt sleep and make it difficult to concentrate during the day, leaving you feeling tired and unmotivated,” said Lichtenstein.
“To help combat this, try upping your Omega-3 fatty acid intake by eating fish, nuts and seeds for boosting mood, as research shows that low Omega-3 intake may make someone more susceptible to anxiety and depression.”
<h2 class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="5. Napping on the clock” data-reactid=”46″>5. Napping on the clock
Now that you’re a literal stone’s throw away from your bed, you might be giving in to the temptation of having a quick nap during your lunch break.
“While power naps of 15-30 minutes can improve alertness and concentration, it is a habit that we can’t take back into the office,” Lichtenstein said.
When it comes to your sleep every night, it’s quality, not quantity, that matters, she added. “It’s important that people prioritise sleep; otherwise, energy levels, mood, and concentration can be affected throughout the day.”
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="But in other countries and cultures, such as China, napping during lunch is encouraged, productivity expert Donna McGeorge told Yahoo Finance.” data-reactid=”50″>But in other countries and cultures, such as China, napping during lunch is encouraged, productivity expert Donna McGeorge told Yahoo Finance.
“Whilst I don’t believe we should … build a bed under our desks, it is one practice I would love to see return to the workplace as it will give you an afternoon boost of productivity in the afternoon,” she said.
You could even time your afternoon coffees and naps well to take a ‘nappucino’. “Because caffeine takes about 20 minutes to take effect, having a coffee, then a 15-20 min nap, means you can get the double whammy benefit.”
Working from home means you’ve won back a bit of time to prepare some meals – but if you’re in the habit of ordering take-out every lunch break, you might have brought that habit home.
“Takeaway meals can often be high in fats and sodium and low in essential nutrients, which can leave you feeling drained and lethargic,” said Lichtenstein.
But even if you don’t have time to or don’t want to cook at home, there are other healthier options you can explore.
“Consider signing up to food box subscription services that deliver fresh ingredients and provide simple nutritious recipes right to your front door. All the ingredients you need are pre-portioned, with step-by-step guides on how to prepare you meal,” she said.
“If you choose a plan that feeds one extra person than the number in your household, you could enjoy it as leftovers for a healthy lunch.”
All Systems Go Marketing, an HVAC Digital Marketing and SEO services provider in La Mesa, California, has recently published a blog post that discusses the 2020 digital marketing trends. It is pointed out that voice search and digital assistants will be commonly used in 2020 as more people warm up to them. It is predicted that voice search will make up about 50 percent of all online searches. In addition, video will be the most popular form of content as videos have been steadily rising in popularity because of social media platforms like YouTube, Facebook, and Instagram. Furthermore, social media platforms are becoming even more important in digital marketing as these platforms continue adding features, such as playing games, shopping, and watching live events.
Craig Wright, owner of All Systems Go Marketing, says, “Digital marketing is one of the most, if not the most dynamic sector in the larger field of marketing. Because of its close ties with and reliance on technology, any advances of the latter also means a lot of changes affecting its landscape. Thus, there are always new techniques, trends, and tools being pioneered, which then make digital marketing more effective in catering to the constantly developing needs of the customers. In 2020, in response to these developments, some trends are predicted to take over digital marketing.”
The technology for voice search and digital assistants have been available in the market for years but at the start, people were slow to appreciate their benefits. But in 2020, more and more people are expected to shift to voice searches as online shoppers expect automatic answers to their questions and won’t want to waste time typing in their searches. SEO strategies will need to be adjusted with the increasing use of voice queries. Websites need to have those featured snippets and zero-click searches ensured to be compatible with digital assistants like Siri, Google Now, and Alexa. For instance, digital assistants only read back the first entry on the search engine results page.
Another digital marketing trend that has to be taken into consideration in 2020 is that video content has become the most popular form of content. It has become quite obvious that text content has become saturated and that video as a form of content is expected to grow further in 2020. Digital marketing efforts will have to be adjusted therefore because almost half of web users already prefer to obtain video content from the companies that they follow.
And social media platform are getting more involved in digital marketing as they start to offer more features, such as online shopping and playing games. Companies are now able to integrate their online stores to their social media profile in Facebook, Instagram, and more.
Meanwhile, one of the specialties of All Systems Go Marketing is HVAC SEO services. The company has a team of HVAC SEO specialists who have the industry knowledge and experience to develop campaigns that can boost the client’s online presence. Their SEO solutions are performance-driven, which means that once it has been put in motion, clients will begin to see the impact of solid SEO on their HVAC company. The result is not just higher ranking in the search engine results page but also an improved bottom line.
Their digital marketing strategies are tailor fitted to the specific business, with the deliverables being made transparent so that clients will know exactly the depth and extent of the services being provided. They make use of a wide range of SEO strategies to optimize the site’s organic searches. And each of these techniques is leveraged by a team of experienced SEO professionals that take into consideration overall competition and current positions. Their comprehensive SEO process has been shown to drive over one million leads to client sites since they were founded in 2001.
Those who would like to know more about digital marketing trends and the SEO services offered by All Systems Go Marketing can check out their website, or contact them on the telephone, or through email.
For more information about All Systems Go Marketing, contact the company here:
All Systems Go Marketing Craig Wright (619) 304-0152 firstname.lastname@example.org All Systems Go Marketing 8064 Allison Avenue, #108 La Mesa, CA 91942
The work-from-home trend has been accelerated by the COVID-19 virus. With some 62 percent of employed Americans working remotely during the pandemic, it’s also led to connectivity challenges for some folks who may be competing with kids or spouses for bandwidth. AT&T Business wants to help.
The Dallas-headquartered organization has created an enterprise-grade internet connectivity solution that businesses can offer to their remote employees. The new service, called Home Office Connectivity, is the first solution designed to provide business-paid internet access for workers at home, AT&T said in a statement.
Through their employers, people working from home could use an enterprise-grade connection. It’s not an ordinary internet connection, according to the AT&T website. The high-speed internet for enterprise package can give people higher reliability, faster speed, and improved security through an independent internet connection.
While some companies are beginning to bring employees back to the office, others are not. It seems AT&T has an eye on the work-from-home trend, The company cites the 2020 State of Remote Work report from Buffer and Angel list, which notes that 98 percent of remote workers surveyed would like to work remotely, at least some of the time, for the rest of their careers.
“Attitudes about working from home are changing, but the cultural shift is only part of the equation. Businesses need tools to succeed in the new environment,” Mo Katibeh, CMO and EVP of AT&T Business, said in a statement.
Offerings that are usually available only to AT&T’s business customers such as AT&T’s Internet Backup for failover, Global Security Gateway for additional security, and Static IP addressing, can now be used in residential areas through Home Office Connectivity, with the internet able to reach speeds up to one gigabit per second with no data caps.
The package is completely separate from a consumer internet connection that an employee may already have in place.
No matter the size of the business, it can use Home Office Connectivity for its employees, the company says. AT&T offers single-number customer care for businesses through the package, as well as professional on-site installations by certified AT&T technicians. AT&T says it can also help with onboarding and management with consolidated invoicing.
Not only does the independent internet connection help employees, it can help their families, too, by lowering the number of people on their regular home connection.
“The COVID-19 pandemic that has forced governments across the globe to order citizens to stay at home and follow physical isolation has further highlighted the benefits of remote working,” Roopa Honnachari, industry director at Frost & Sullivan, said in a report.
“However, as remote workers compete for bandwidth with kids attending virtual classrooms and others at home trying to stream entertainment videos, optimizing and prioritizing business applications on home networks has become critical during the current crisis.”
During the ongoing pandemic, AT&T has partnered with companies to create tech-enabled solutions. In April, AT&T collaborated with Brain Corp to support data-rich Internet of Things (IoT) applications for autonomous mobile robots that perform tasks such as cleaning, delivering inventory, and providing shelf analytics. AT&T has also teamed up with Xenex to equip the company’s germ-zapping robots with IoT connectivity.
AT&T joined the Keep Americans Connected Pledge along with more than 750 service providers, which helps to “ensure that Americans do not lose their broadband or telephone connectivity” during the current circumstances.
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CHATTANOOGA, Tenn. (WDEF) — Is working from home getting to be more work than it should be?
Your devices, or WiFi connection could be to blame.
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Best Buy’s Nathan Roach says to get a good WiFi connection, you don’t necessarily need a new router. It just depends how old it is.
“Once a router hits that three, four, five-year mark, it’s really outdated at that point, and that could be making a big impact on your speed, which impacts the overall user experience,” Roach said.
Roach says to make sure to test the speed of your WiFi to confirm you’re getting what you’re paying for.
“There’s different sites you can go to to actually verify your WiFi speed in the house,” he said. “If you have antennas on your WiFi, you want to make sure that they’re actually screwed down all the way, and in an upright position. That can help. And then believe it or not, a lot of people don’t realize, but routers have firmware updates, and different things that you can do on them also. So those are all things you can check before you make the decision to actually invest in a new networking product.”
Make sure your laptop or desktop computer is also updated. That can include updates on your computer’s firmware or operating system.
“Your home experience can only be as good as your weakest link, so if you have a great router, but an older, slower desktop, you’re probably going to have slow speeds while you’re working.”
Sometimes going to a bigger monitor, or even a TV, can help you view your desktop or laptop better.
“A lot of people are actually going to a bigger monitor or TV, which allows them to have really whatever size they would want for their work from home setup,” Roach said. “A lot of people are even mounting TVs on walls, and then they can even basically look at a 65 inch monitor for their laptop or desktop, which is another cool way that they can do that.”
A bigger screen can also come in handy if you’re on a Zoom conference call. It makes it easier to see who you’re talking to.
Roach says Best Buy can help if you have any questions about your current home office setup.
They can send an agent to your home, or even do a virtual consultation.
Just call your local store to see what’s available.